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Unlocking Business Growth: The Power of Cash Flow Management

Posted by Zak Clark on Saturday, March 16, 2024

Mastering cash flow management is crucial for small business growth. Learn how leveraging treasury management services supports small business cash flow.

Male Small Business Owner Growing His Business With Treasury Management Services

Cash flow management is the foundation of any small business and is essential for sustained growth.  From leveraging Automated Clearing House (ACH) payments to embracing Remote Deposit Capture and business credit cards, understanding and utilizing treasury management services can be the key to financial success.

Picture your cash flow as the heartbeat of your business; it's the rhythm that keeps everything running smoothly. Having a positive cash flow means that the money coming into your business from sales, investments or financing exceeds the money flowing out for expenses, investments and debt repayments. This surplus provides you with the financial stability and flexibility needed to seize growth opportunities, whether that means expanding your product line, hiring additional staff or investing in marketing efforts to reach new customers.

Evaluating Your Cash Flow Management

Does your current cash flow management align with your growth goals? You can find out by creating a cash flow forecast — a financial roadmap that tracks the inflow and outflow of cash over a specific period.

Look beyond just revenue and expenses.; Analyze your cash flow patterns, identify any bottlenecks or inefficiencies, and evaluate how well your current strategy supports your desired growth plan. If you find that your cash flow is barely keeping you afloat or hindering your expansion plans, it's time to take action.

Leveraging Treasury Management Services

Banks offer a range of treasury management services tailored to meet the unique needs of small businesses who need to improve their cash flow and ensure continuous and sustainable growth. Here are a few of the key products and services every small business owner should consider.

ACH Payments

ACH payments allow you to send money directly between financial institutions, and they provide a secure and cost-effective alternative to such traditional payment methods as checks or wire transfers. By automating payment processes and reducing manual intervention, ACH payments streamline transaction processing, improve cash flow visibility and minimize the risk of fraud. ACH payment services aren’t only for large businesses. They can save time and money for you and your team — whether you’re a sole proprietor or running a business with 300 employees.

Remote Deposit Capture 

Remote Deposit Capture (RDC) enables businesses to deposit checks remotely, eliminating the need for physical trips to the bank. With RDC, you can scan and deposit checks electronically from your office or place of business: accelerating funds availability, reducing processing time and enhancing cash flow efficiency.

Business Credit Cards

A business credit card offers a convenient and flexible payment solution for managing expenses and accessing credit. By using a business credit card for purchases, you can centralize expense tracking, earn rewards or cashback on eligible transactions, and benefit from features such as extended payment terms and expense management tools. If you leverage this service through your bank, don’t overextend your finances: Use the card to responsibly support your cash flow.

Case Study: How Remote Deposit Capture Supports Small Business Cash Flow

Consider this example of how one Northwest Bank customer tapped into our treasury management services to improve cash flow. Joe is the owner of a plumbing company based in Omaha. He is a typical hands-on business owner who manages the business while also working alongside his employees on jobs. With his time stretched thin between client projects and business operations, Joe often found himself overwhelmed with administrative tasks, including keeping up with check deposits.

This caused the business to have cash flow bottlenecks and occasional overdrafts on the business account.

Frustrated by the inefficiency and financial strain caused by delayed deposits, Joe worked with our treasury management team to set up RDC. He can now deposit checks at his convenience, whether it's during the day, at night or on weekends. This newfound flexibility not only saves valuable time but also improves cash flow management by ensuring that funds are deposited promptly.

As a result, Joe’s plumbing company has seen a significant improvement in cash flow efficiency. The timely deposits prevent overdraft charges and reduce reliance on the business line of credit, preserving financial resources for essential expenses and growth opportunities.

Mastering Cash Flow Management for Small Business Growth

Joe's story serves as a relatable example for many small business owners who find themselves wearing multiple hats and struggling to balance operational demands with financial management. By implementing effective cash flow strategies and leveraging treasury management services, you can optimize liquidity, seize growth opportunities and navigate financial challenges with confidence.

Northwest Bank offers tailored financial solutions to support your small business. Our Treasury Management team is here to support you on your path to sustainable business growth.

The Author

Zak Clark

Zak Clark

Treasury Management Representative, VP

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