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Your existing customer base is your most valuable resource for finding new business. Compared to any other lead type, referrals are the most likely to convert and the least expensive to acquire. In an industry that relies primarily on word-of-mouth to drive new business, having a referral strategy is imperative. The key to bringing in a steady stream of referrals is to operationalize your referral process and make it a consistent, repeatable part of your overall sales strategy.

Haunted houses may be a fun Halloween pastime, but living in one is an entirely different thing. No, we're not referring to the paranormal or those terrifying scenes that conjure thoughts of your favorite scary movie. We're talking about a house that's got bigger problems.

We've spent the better part of a year nestled safely within our four walls, with few opportunities to network or strike up unexpected conversations with strangers at a coffee shop. But now that things have returned to a close semblance of “normal,” it's time to shake off the dust and make sure you're ready to put your best foot forward.

Achieving full home automation doesn't come cheap. A few smart speakers and a smart thermostat won't set you back much, but for a fully connected home with all the bells and whistles, you could be looking at upwards of $15,000 for a typical three-bedroom, two-bathroom home. When thinking about resale value, is smart tech a smart investment?

Is your home overdue for some upgrades? Are you finally ready to design your dream kitchen? You're not alone. Home remodeling activity is booming right now. Despite the economy shrinking 3.5% in 2020, home improvement spending grew by 3% last year — and it's projected to rise another 4.8% through Q1 2022.

Reviews from satisfied customers are one of the most powerful tools at your disposal. They provide feedback about your product or service that helps shape the future of your business and attract more customers. Let's explore best practices for collecting and managing your online reviews.

The COVID-19 pandemic changed nearly every facet of our lives. And as our daily routines morphed, so did what we need from our homes. Our houses became offices, classrooms, gyms, and entertainment centers. In fact, the housing market was a prime driver behind the country's economic recovery, with buyers looking for bigger homes on more land and consequently spending more money.

It's one of the hardest-working rooms in your house — and most of the time, it's not even a room unto its own! Your entryway should help you get organized as you're heading out the door and help you stay organized when you get home.

Between a hot housing market and an ocean of summer activities at our fingertips, we've got plenty of things vying for our attention this season. While you're busy balancing work and play, thinking about what to post on social media may be the last thing on your mind.